WinStar World Casino Email Marketing

WinStar World Casino, the third largest casino in the world, utilized our help to create a more comprehensive e-mail program that would provide attractive and track-able emails for entertainment events, hotel and casino operations.

Together with WinStar, we created several custom templates that coincided perfectly with other marketing efforts for consistent brand messaging. We validated the database of email addresses that allowed us to create segmented subsets based on opt-in status, facility utilizations and venue interests. Today, WinStar has a reliable email marketing campaign with full analytical capabilities which has boosted open and click-through rates, helping to produce consistently profitable ROI figures.